We didn’t start Why. because we wanted to build a brand.

We started it because something that once felt good stopped feeling right.

Coffee had always been part of our mornings.
The ritual.
The warmth.

The signal that it was time to think, to build, to move. At first, it felt productive. 

But slowly, something shifted.

The focus became anxiety.

The energy became urgency.

Our stomachs stopped tolerating it.
And when we tried to stop, we felt off — foggy, irritable, dependent.

We realized we weren’t drinking coffee for enjoyment anymore.

We were planning our days around it.

And that scared us more than the symptoms.

Because neither of us wanted to rely on stimulation just to feel like ourselves.

So we began experimenting.

What would it feel like to keep the ritual — without the spike?

What if focus didn’t have to come from force?

We stripped everything back.

No caffeine.
No mushrooms.
No common irritants.

Just ingredients chosen for stability.

The first time we got the formula right, something subtle happened.

It wasn’t dramatic.

There was no rush.

There was space.

We felt decisive.
Present.
Grounded.
Mentally strong.

Not wired.
Not urgent.
Not hijacked.

Just ourselves.

That’s when we knew this wasn’t just a replacement.

It was a different philosophy.

Why. was built on a simple belief:

Energy shouldn’t override your nervous system.
It should support it.

We don’t believe in intensity for its own sake.
We believe in clarity that lasts.

We built Why. for people who love the ritual of coffee —
but don’t love depending on it.

If that’s you, you’re not alone.

Founder Batch #001 is our first public release.

It’s the beginning of something we care deeply about.

— Dyllan & Lisa
Why Life Sciences, LLC